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Blendtec And Marketing - I Call It The Genius Smoothie

Blendtec's marketing department is very clever. If you are in marketing, think about his work "genius'.

The company has more than 35 years. However, the mature age of 35, they are competing with direct marketing Titan Vitamix (ninety years old staple) to the top blender at home. It does not happen by accident.

It starts with a catchy marketing plan devised to appeal to the crowd right at the right time. Enter "Will it blend'.

This marketing campaign fuses direct demonstration (taking a page from the book Vitamix) with today's most recognizable and popular devices / artists you own a machine gun lead generation. This is exactly what he did to attract the interest of Blendtec Blendtec your brand blenders. It was not only successful, he began a viral craze that catapulted the Blendtec blender stardom.

can not just have a smart marketing plan, regardless of the actual product kopiju.Video not speak. The visual evidence is very popular, even if (and I do not suggest you try this, really) do not eat or iPhone iPads. The very power of Blendtec blenders are shown in the video taking these devices, keeping them in a new Blendtec blender and watching the public asking if they think they will fit. Of course, the products do not blend. In fact, they are shredded into pulp dust.

In an era in which viral videos, and more important for visual confirmation of the purchase to the public than has ever been, Blendtec be considered the pioneers of direct demonstration of the steroids.

Blendtec blenders are far from the core of deceptive campaign. They happen to be the top choice of health food enthusiasts and fans of the raw food diet, and for good reason. They are one of the few brands of mixers which will chop almost all the pulp, making food easy to eat / drink and easy to digest. Blendtec blenders are easy to clean and easy to store away.

are rarely bad. They do not offer five years warranty and reduces the likelihood of returning the product production process right from the door. There are certainly more spokes on the wheel of his Blendtec videos.

when they compete in the food service industry with a mega brand like the Vitamix, you had better be a multi-faceted in its business plan.

Blendtec Not only that, and then some.

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